Get more jobs for trades and contractors

Trades fall into two broad groups, and most businesses have a bit of both:

• Emergency and call-out work — locksmiths, electricians, heating engineers, drainage, pest control — is decided in minutes. Map rankings, reviews and answering the phone win it.
• Project work — roofing, renovations, extensions, landscaping, heating and cooling installs — is decided over weeks. Project photos, reviews, accreditations, clear processes and quotes win it.

We build your online presence around the mix you want: fast, mobile-first routes to a phone call for emergency work, and detailed service pages with galleries and quote forms for projects.

• A page per service you want more of, with what is included, price guidance or typical ranges, and reviews for that job.
• Project galleries with before-and-after photos and a short description of each job — the strongest proof a tradesperson can show.
• Accreditations and registrations displayed clearly — for example NICEIC or NAPIT for UK electricians, Gas Safe for gas work, TrustMark, or your state or provincial licence numbers in the US and Canada.
• Guarantees, insurance and warranties stated plainly.
• Quote forms that ask for what you need to price the job — photos, measurements, postcode or ZIP code — so you spend less time on site visits that go nowhere.
• Tracking for every call, form and WhatsApp message.

And behind the site: Google Business Profile optimisation, a review request after every job, and consistent listings on the directories that matter in your trade and country.

A percentage fee can be a poor fit for high-ticket projects with big material and labour costs — 10% of a roof replacement is very different from 10% of a call-out. For those businesses we usually recommend a lower percentage or a tiered model: a fixed fee per completed job, set by job type or value, agreed before work starts.

Fixed-fee plans are always available too — SEO from £100 a month with a six-month minimum, and websites from £199. The pricing page compares the models, and the Profit-Share Handbook explains what a performance or tiered deal needs from you.

Most of this mirrors the approach in our plumbers guide, which is a good read for any trade.