The Jadeed blog

Growth notes for local service businesses.

Practical guides on local SEO, Google Ads, websites and apps — written from real client work, with the numbers and trade-offs left in.

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Featured

How to Bulk Download Public Instagram Photos Without Login: 2026 Guide

Learn how to bulk download photos and videos from a public Instagram profile without logging in using Python and Instaloader, then organize, convert and optimize the images for website SEO.

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Local SEO & Google Ads for Service Businesses: 2026 Guide

Learn how to scale your local service business using precision marketing. Discover the 2026 playbook for local SEO, Google Ads, and conversion optimization.

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Modern Local SEO Roadmap for a Service-Based Business

A complete, actionable local SEO roadmap for service businesses — combining technical SEO, Next.js architecture, local content, Google Business Profile, reviews, citations, schema and conversion tracking with authoritative sources.

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How to Use Icons in Mobile Apps and Websites: Complete UI/UX Guide (2026)

Choose sizes, states, labels, accessibility and performance for interface icons — with practical Iconsax (apps) and Hugeicons (web) systems, Flutter and React patterns, and a full testing checklist.

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10 Best Icon Libraries for Mobile Apps and Websites in 2026 (Rated)

Compare Hugeicons, Iconsax, Lucide, Phosphor, Tabler, Material Symbols and more — rated for apps and websites, with clear picks for Flutter, Next.js, dashboards and design systems.

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How to Do SEO for a Local Service Business: A Complete Step-by-Step Guide

A practical local SEO system for movers, cleaners, plumbers and trades — from Google Business Profile and reviews to service pages, pricing, CTAs, Core Web Vitals and a 90-day plan that aims at bookings, not vanity traffic.

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How to Talk to a Client About Building Their App (Restaurant Example)

A real-style discovery conversation between Sameer and a London restaurant owner — what to ask, how to quote, timelines, payments and next steps without sounding pushy.

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The 2026 SEO Checklist: Rank Higher This Year

A practical, no-fluff SEO checklist for local service businesses: measurement, crawling, Core Web Vitals, site structure, on-page, Google Business Profile, schema, links, AI search and the monthly routine that keeps it all moving.

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Why We Build Marketing Sites with Next.js

Speed, crawlable HTML, built-in SEO tools and room to grow — plus the honest trade-offs against WordPress and site builders, and when Next.js is the wrong choice for a local service business.

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Google Ads ROI: The Fundamentals That Actually Matter

Stop judging ads by clicks. How local service businesses work out a break-even cost per lead, track calls and booked jobs, structure campaigns, cut wasted spend and handle leads so Google Ads makes money.

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Looking for something older? Browse the archive by month.

Longer reads

Handbook

Profit-share partnerships: what we need before we take a percentage

Read the handbook

Guides

Growth guides for plumbers, cleaners and choosing a pricing model

Browse the guides